FOR IMMEDIATE RELEASE
CONTACT:
Ski Chick LLC
Teresa Scanlon, President
TEL#: 914.552.3718
custserv@skichick.com
www.skichick.com.
POUGHKEEPSIE, NY, October 20, 2007 - Female skiers and snowboarders have sought recognition
by the snow sports industry for decades. Women and girls are enjoying winter sports more than ever.
In the ’05-’06 season some 49% of the 59 million lift ticket buyers were women, up 5% from the
previous season according to the National Ski Areas Association. Further, the total dollar sales of
female-related ski goods has grown 64% since the ’01 – ’02 season according to Leisure Trends
Group, a research firm that tracks outdoors sports.
Ski Chick LLC is filling a void in clothing and accessories designed for the female snowboarder and
skier. The company was founded on celebrating girlness and love of riding and sliding. When
company founder Teresa Scanlon was first teaching her daughter to ski, she looked hard for apparel or
accessories that would encourage her then five-year-old to be proud of her downhill skills. Frustrated
by limited selection at mountain and local shops, and on the internet, she launched Ski Chick LLC.
Scanlon says “Encouraging women and girls to celebrate their passion for snow sports is what Ski
Chick is all about. Girls are on the mountain to stay. We’ve found they want to wear fun clothing and
hip accessories that reflect their love of sliding and riding. Grade-schoolers, hipsters, and even lodge
Moms will find that skichick.com has something for everyone.”
In addition to accessories and clothing, skichick.com features free snowboarding and skiing news for
women and girls, with a free current events calendar on women and girls-only clinics and competitions.
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Ski Chick LLC Customer Service M-F 9-5 pm EST email: custserv@skichick.com phone: 914.552.3718 |
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Think Snow Girls!
Ski Chick LLC is featured in the oldest newspaper in New York, The Poughkeepsie Journal. Read the
article here.
Ski Chick LLC is featured in the oldest newspaper in New York, The Poughkeepsie Journal. Read the
article here.
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